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Netflix has capitalized on hits like “Bridgerton,” a period romance from the producer Shonda Rhimes, which debuted in December.
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The demand seems to be there: Thousands of fan-made products related to the Netflix documentary series “Tiger King,” including candles, face masks and greeting cards, are on sale at Etsy and similar sites, without the company’s blessing. ‘Drive My Car’: In this quiet Japanese masterpiece, a widower travels to Hiroshima to direct an experimental version of Chekhov’s “Uncle Vanya.”.‘Passing’: Set in the 1920s, the movie centers on two African American women, friends from childhood, who can and do present as white.‘Spencer’: Kristen Stewart stars as an anguished, rebellious Princess Diana in Pablo Larraín’s answer to “The Crown.”.‘Summer of Soul’: Stevie Wonder, Mahalia Jackson, Mavis Staples and others shine in Questlove’s documentary about the Harlem Cultural Festival.Scott and Manohla Dargis, selected their favorite movies of the year. A clock based on the “Yasuke” character Haruto, created in collaboration with the artist and designer Nathalie Nguyen, is priced at $135. Two Netflix anime series, “Eden” and “Yasuke,” will be featured in the store on its first day. In addition to baseball caps, T-shirts, hoodies and sweaters, the “Lupin”-related merchandise will include throw pillows ($60 apiece) and a side table ($150), all of it designed and produced in collaboration with the Louvre museum. “Lupin,” the buzzy French crime show about an expert thief, will be front and center at Netflix.shop later this month. Simon described it as a “boutique,” adding that products tied to only a few Netflix shows will be included in its first few weeks. Netflix created the online store with the tech company Shopify. On his watch, the consumer products team has grown to 60 people, from 20, and Netflix has made deals with Walmart, Sephora, Amazon and Target to sell clothes, toys, beauty kits and housewares, among other items, related to its series and films. Simon joined the company in March 2020 after working in a similar role at Nike. The site is the next logical step for a company that has gotten serious about the retail business in the last year, an effort led by the executive Josh Simon, who runs Netflix’s consumer products division.
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Unlike some of its competitors, including Hulu and HBO Max, Netflix, the home of “Bridgerton,” “The Witcher” and “The Crown,” does not have commercials, relying on the monthly fees paid by its more than 200 million subscribers around the world.
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The shopping site gives Netflix a new way to bring in cash after a quarter in which its explosive growth showed signs of slowing down in the increasingly crowded field of streamed entertainment, one that now includes a formidable rival in Disney+. There will be caps, necklaces, charms and hoodies, all of it for sale at Netflix.shop, a site that goes live on Thursday, when the world’s biggest streaming company plants a flag in the territory of e-commerce. There will be “Lupin” pillows and Netflix-branded boxer shorts.